William Kentridge, Ermenegildo Zegna Global Store, London

ZegnArt presents a new edition of Art in Global Stores in the renovated 37-38 New Bond Street Ermenegildo Zegna Global Store.
William Kentridge (Johannesburg, 1955) is the artist invited to create a special work titled Dare / Avere (2016), a tapestry within which the artist draws his own interpretation of the history and values of the brand, taking the main inspiration from the company’s founder.

Lia Rumma, curator of the project, comments the ZegnArt commission:
“I have had the pleasure to follow and promote the work of William Kentridge for many years, and am delighted that the Zegna family has decided to embrace his research, commissioning the South African artist with the creation of Dare/Avere (2016).
Obviously, it is not a coincidence that tapestry was chosen as the most suitable medium to recount this synergy […]
In the tapestry Dare/Avere (2016), William Kentridge has collapsed, on several levels, his personal intentions with the fascination stemming from the Zegna universe: the geographical context of Trivero, in the province of Biella, in Piedmont, the place where the Lanificio was founded and still operates; the daily and practical prospective of work, reflected in the accounting books that form the backdrop to the work, up to the four large black figures who, wearing prototypes of the clothes, represent the final outcome of the whole creative process. And in those very silhouettes, we recognize the profile of Ermenegildo Zegna, together with his cane and the hat he always carried with him.
They are fragments of time, summarized through key symbols such as the sewing machine, the label that marks a suit, and the give and take that rule market laws.
It’s the snapshot of the company’s progress, captured as it was fulfilled for over a century by sewing together arts, traditions, places, experiences and gestures.”

Watch the making of video for the ZegnArt commission to William Kentridge